Aloma William Abagi

Designed product marketing strategies that drove user acquisition by 30% year-over-year.

Managed cross-functional teams to build and execute marketing assets for new product launches.

Leading the Marketing Team in East Africa - Kenya, Uganda & Tanzania we build long-term relationships with agencies, record Labels, and Telco partners, using data driven insights to understand market place dynamics and user behaviours to tailor make targeted co-marketing initiatives and campaigns

Product Development: With over 100million downloads our successful DJ mixes product lead to a strategic relationship with Vodacom Tanzania to launch a subscriber's access bundle allowing access to curated DJ mixes cutting across popular genres such as Bongo, Amapiano, Naija and Gospel.

Management Skills: Within the organization and handling external communications to improve product positioning, naming, competitive analysis and feature prioritization.

Analytical skills; using data driven insights to understand marketplace dynamics, user behavior and interpret customer feedback to create and curate product design.

Launched high-impact marketing campaigns that expanded the user base in East Africa, built curation structure and recruited a Team of 8 Across 5 African countries.

Collaborated with content creators and external agencies to produce engaging promotional material.

Successfully scaled Mdundo's operations: through strategic product marketing and telco partnerships (Safaricom, Vodacom, MTN), resulting in 25M+ active users and an oversubscribed IPO, raising DKK 84.3M ($13.4M). [full case study]

Tuborg Tunes GTM: Developed and executed the go-to-market strategy for Tuborg Tunes, a music campaign aimed at youth audiences, driving significant user acquisition and engagement. [full case study]

Tusker Progressive: Led a strategic partnership between Diageo, Mdundo, and PIP360 media to empower women and women with disabilities through a multi-channel campaign, increasing participation and visibility via social media, radio, and PR, reinforcing diversity and inclusion in the media landscape. [full case study]

Regional Expansion: Led a regional brand expansion strategy that increased brand presence and user engagement across East Africa. [full case study]

Saba Saba Campaign (Tanzania): Directed a successful cultural campaign in Tanzania, enhancing brand awareness and audience engagement during the national Saba Saba festivities. [full case study]

Sambaza Shangwe Festive Campaign: Created and executed a festive campaign that boosted user retention and increased engagement across multiple regions. [full case study]

Fundraising AI: Innovated Al-driven strategies for fundraising efforts, leveraging data analytics and predictive modeling to optimize user growth and secure investments. [full case study]

NCBA Twende Mbele Campaign: Collaborated on the co-branded #TwendeMbele initiative with NCBA, curating content that integrated NCBA's financial services into daily routines, and earning industry recognition. [full case study]